Notes

Short essays on the work behind the work.

May 15, 2026
Contribution margin is a decision tool
Promos, vendors, shipping, pricing — almost every DTC decision is a contribution margin decision in disguise. Here's how to run the math.
May 12, 2026
The DTC flywheel
Channel audits can't fix a system problem. Three frameworks to diagnose DTC growth before touching the channels.