I'm Erica Chenard — founder of ECS Growth.

I spent the last five years at Fellow, the coffee gear brand — first as Chief of Staff and Head of Strategy, then running the DTC business. Before that, I led product strategy at Under Armour, spent four years in corporate strategy at Exelon, and started my career at Goldman Sachs.

That arc shapes how I work. Finance and corporate strategy taught me how to tackle ambiguity — to break a messy situation into its parts, pressure-test the assumptions, and build a go-forward plan that gets the job done. Under Armour gave me the muscle for operating at scale: how product, merchandising, and marketing actually fit together inside a global consumer brand.

Fellow was where I learned what it takes to build something while running it. I led the work to raise the company's $30M Series B early on, and spent the next four years running the DTC business through fast growth. That's where I learned to make calls with imperfect information, to figure out which one or two things are actually going to move the needle, and to lead a team through real change.