ECS Growth

Ecommerce consulting

I work with founder-led brands to identify where the real growth opportunities lie — and build the plan to go after them.

Previously

  • Fellow
  • Under Armour
  • Goldman Sachs
  • Exelon

WHO I WORK WITH

Two kinds of clients I work with.

01

Ecommerce advisory

For DTC brands that need a senior operator, but not a full-time hire.

I work with lean teams who are ready to think about growth more rigorously. The work covers a range of key ecommerce areas, grounded in years of operating inside growing DTC businesses.

  • Ecommerce strategy
  • P&L management
  • Acquisition
  • Retention
  • Digital product

Engagements range from focused sprints to ongoing advisory to embedded operator work, depending on what the business actually needs.

02

SaaS go-to-market

For ecommerce SaaS companies selling into the teams I used to lead.

I work with founders building the tools ecommerce teams actually use. The work leverages my time on the buyer's side of the table — listening to pitches, evaluating partners, and deciding whether to move forward.

  • Sales positioning and messaging
  • GTM strategy
  • ICP definition and targeting
  • Product feedback and roadmap input
  • Buyer-side perspective on pitches and demos

Engagements range from one-off positioning sprints to ongoing GTM advisory, shaped to the needs and stage of the business.

About Erica Chenard

Erica Chenard, founder of ECS Growth

I'm the founder of ECS Growth. I came up in finance and strategy — Goldman Sachs out of school, then corporate strategy at Exelon, and product strategy at Under Armour. I joined Fellow as Chief of Staff, where I helped raise a $30M Series B before moving over to run the DTC business.

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Recent thinking

May 12, 2026

The DTC flywheel

Channel audits can't fix a system problem. Three frameworks to diagnose DTC growth before touching the channels.

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Contact

If something here clicked, I'd love to hear what you're building.

Let's chat
erica@ecs-growth.com